Proposal and quotation for conducting market...
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Request for proposal and quotation


Embassy of India, proposes to conduct a market study in following two sectors in Thailand.

1.       Prospects of Indian Pharmaceuticals sector in Thailand

2.       Potential for Indian IT companies to expand their market in Thailand

The object and scope of the proposed Market study shall be as under.

Objectives of the Survey

  1. To provide a better understanding of the Thai market for Pharmaceutical machinery and IT  and their  regulatory environment.
  2. To estimate the size of Thai market in these sectors.
  3. To  determine target customers and to know their wants and needs.
  4. To identify specific products where India has a definite advantage.
  5. To find out particular markets for the products.
  6. To report on the sale trends and sales potential.
  7. To study market demand of the products.
  8. To examine brand awareness/ brand image and consumer perception of Indian products from the sector.
  9. To identify buyer behavior and consumer experience , if any, from past experience from Indian products
  10. To identify specific needs of Thai farmers and their buying behaviors, usage patterns, , preferences, favourability, perceptions, loyalty etc.
  11. To identify how to reach target customers, find opportunities / vehicles for influencing purchase decisions.

Outcomes of the market survey

  1. Key Trends and Developments
  2. Environmental Scanning
  3. Market Entry Strategy
  4. Prospects of the Market
  5.     Export Potential within ASEAN
  6. Key Competitors
  7. Trade Barriers
  8. SWOT Analysis
  9. Opportunities for Indian Companies
  10. Conclusions and Recommendations


          We invite you to send proposals/ quotations with details of cost, terms and conditions & expected time for the completion of the survey study.   The proposal should be separate for each of the two studies indicated above and must be sent to the following address latest by 10 August 2016.

The Marketing Officer
Economic & Commercial Department
Tel: +66 2 258 0300-06 ext. 151
Fax: +66 2 258 4627, +66 2 262 1740
Email: Tel: +66 2 258 0300-06 ext. 151




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Tel : 02-2580300-6
Fax : 02-2584627 / 2621740
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